Nike's Investment in Women's Football Clothing
This article looks at Nike's long-standing investment in women's football, how they're getting involved with Euro 2022, and how 100% recycled polyester fibres are affecting their topline. In the next few paragraphs, we'll explore what all of this means for Nike's brand and what you can expect. For now, though, you can start by checking out the women's football kits from England and France.
Nike's long-standing investment in women's football
The upcoming Women's World Cup in France will be a great showcase for the brand's investments in women's football clothing. Nike executives say the brand's commitment to female empowerment is crucial to its future, and that its investments in soccer apparel have translated into success for the brand. Sales of women's football apparel have grown 20% over the last three years, and the brand has partnered with renowned designers, such as Marine Serre, to develop the next generation of sportswear.
As one of the first corporate sponsors of the US women's team, Nike has played an integral role in the growth of the women's game. Its investment in women's football is instrumental in paving the way for the first professional careers of the US women's team. Caitlin Murray's book, The National Team: The Inside Story of Women Who Changed Soccer, traces the company's long-standing investment in women's soccer.
In addition to the Women's World Cup, Nike's partnership with the US Soccer Federation is also important for the growth of the sport in the U.S. The two companies have collaborated since 1995 and the new partnership is the largest commercial agreement in US soccer's history. The new partnership will involve Nike's efforts to develop and promote women's soccer worldwide, including paralympic, futsal, and beach teams.
A new partnership between Nike and US Soccer will help the game grow exponentially and foster social change in communities around the world. As such, Nike has committed to investing in women's football apparel for the next 20 years. The new partnership will also benefit youth, beach, and futsal teams across the country. The company and US Soccer have set four core pillars that will drive the growth of women's football in the country.
Nike's involvement in Euro 2022
Nike is getting involved in the European championships by collaborating with the magazine ELLE UK to create a campaign that celebrates the role of women in football. This campaign will feature several women who are changing the game, from England Women's football team to Chelsea FC's female players. Elle UK will be distributing its July/August issue at the Old Trafford match, as well as in Nike stores.
The Nike Women's Euro 2022 tournament is set to start in six weeks, and the company is preparing for the excitement by releasing new national team kits for four teams. England, France, and the Netherlands will be hosting the tournament, which starts on July 6 at Wembley. There will be 31 matches in 10 stadiums, and already Euro 2022 has drawn huge crowds. Tickets are already out-of-sold, breaking previous records.
The new home kit for the Netherlands is solid crimson with darker red sleeve cuffs and side stripes. It features a pearlescent trim on the collar. The new home kit has a unique geometric pattern that is inspired by the geometric shapes of fresh-cut diamonds. This kit is sleek and modern in its design and intended to celebrate the'shining lights' of women's football. It has an apt national anthem quote printed on the inner collar.
The UEFA Women's EURO 2022 will mark a landmark moment for female football. The sport has enjoyed a boom in recent years, thanks to sponsorship and investment. With Euro 2022, the tournament is set to be the largest ever for women. The games will be broadcast on prime time television, and tickets for live matches have already sold out. Leah Williamson, captain of the England women's team, has already given an interview to BBC Radio 3.
Nike's 100% recycled polyester fibres
If you are looking for the latest fashions for women's football, look no further than Nike. Their women's football jerseys are made with a stretchy design and breathable fabric that wicks away sweat and dries quickly. What's more, Nike uses only 100% recycled polyester fibres in all of their women's football apparel. Whether you're cheering on your team, or watching the big match from home, you'll be able to find a jersey that looks just like the one they are wearing!
The innovative Dri-FIT Park 7 Jersey is made of recycled polyester. The moisture-wicking fabric and 100% recycled polyester fibres in the material help to keep you dry and comfortable during your match. Likewise, the Puma King shorts are a part of the luxury range, featuring long lines for comfort and water-repellent fabric. Whatever you're looking for to keep you dry on game day, Nike has something for you.
Impact on Nike's topline
While the company is still making progress in increasing its sales in China, it still has a long way to go before it achieves its goal of having half of its topline generated in the country. In the year to 31 May, Nike's football sales were $1.8 billion, a decrease of six per cent at constant currency. This year's Men's World Cup coincided with an increase in sales of jerseys. Women's football clothing sales, on the other hand, grew 7 per cent to almost $7 billion.
While revenue growth in North America has slowed, the company has experienced steady growth in Greater China. The EBIT margin for the segment was 40.9% in Q1 fiscal 2020, higher than in the same quarter in the previous year. This is a significant improvement from the low-double-digit percentages that were achieved five years ago. As Nike continues to grow in Greater China, it is unlikely to see a major revenue decline in the near future.
The impact of Nike Women's Football Clothing on the company's topline was also boosted by the success of the current Women's World Cup. The company has outfitted 14 national teams for the competition. Nike's ad campaign "Dream Crazier" featured tennis superstar Serena Williams in February. The ad was intended to acknowledge the fact that women athletes don't receive the same accolades as their male counterparts. The ad was one of the most widely watched films in the history of Nike.
The company's commitment to innovation and increased ability to engage consumers digitally continue to drive growth. Its global business strategy is bolstered by a return to sport and an exceptional holiday season. The performance sport dimensions of Nike are contributing to double-digit retail sales growth. Running, basketball, and fitness apparel were the most profitable and growing categories, while women's sportswear was at the forefront of the company's topline.