Best Umbro Boys’ Football Clothing in 2022

Umbro Boys' Football Clothing

This article outlines the evolution of the Umbro brand and its dominance of the UK football kit market during the 1970s and 1980s. Throughout this article, we will discuss the brand's philosophy of innovative design and strong, clean lines, as well as the decline in market share since the mid-2000s. Hopefully, by the end of this article, you will have a better understanding of what makes a shirt or kit stand out from the rest.

Umbro's brand awareness during the 1970s

In the 1970s, Umbro was the dominant brand in soccer and rugby. In 1976, the company expanded into the United States with Umbro USA, a division dedicated to selling Umbro uniforms to U.S. soccer clubs. In addition, the company signed players like Pele, Giorgio Chinaglia, and Franz Beckenbauer. These players helped raise Umbro's brand awareness in the United States.

The company teamed up with the English RAF during the Second World War and paused production of football jerseys to provide military uniforms. During this time, Umbro cafeteria served as a reception area for the English armed forces. Photographers were invited to celebrate the momentous occasion. The British & Irish Lions team also wore Umbro-designed gear. In the 1970s, Umbro reconnected with its rugby heritage by producing home nations' and multiple-club kits, as well as the 1971 British and Irish Lions team.

Since its founding in 1924, Umbro has become synonymous with soccer gear. The brand has outfitted the English national team as well as many professional teams, and its Double Diamond has become synonymous with soccer. Its commitment to quality has continued to grow, and its reputation for innovation continues to spread. In addition to designing lightweight and breathable football shirts and boots, Umbro has pioneered a variety of revolutionary football gear.

The decline of Umbro was the result of a series of factors. Nike's acquisition in 2008 did not help the brand because it tried to impose its own manufacturing and sales logistics. The company was a smaller niche company and had to negotiate with factories over smaller product orders. Umbro had to develop close relationships with retailers. Therefore, the company's brand name and brand image has suffered. While there is no definitive reason why Umbro declined, many people believe that its recent decline is a result of a number of factors.

Its dominance in the UK football kit market in the 1980s

Umbro's boxed replica football kits were first introduced in 1959 and aimed at children, but they soon dominated the UK kit market. The English leagues had recently expanded, and replica kits had become a popular way to represent the team. The era of long-sleeved jerseys had come to an end, but a new look was emerging. During the 1960s, fans wore lightweight replica kits in stadiums, and the 1966 World Cup saw England's first win in a shirt made of Aztec fabric. This innovation was credited to the son of the founder, Harold Humphrey, who continued to work tirelessly with his father.

After the collapse of the Admiral football kit, Umbro learned its lessons and regained its England contract in 1984. The new contract was worth PS1 million to the FA. However, the company changed dramatically when Humphreys died in 1987, a year after his son John Humphreys' death. Harold Humphreys' death left the company with a very different outlook on the sport.

The Double Diamond was a symbol of class and quality. Umbro has come to epitomise the phrase 'class is permanent' in football. Other English kit manufacturers have fallen by the wayside over the years, but Umbro continues to dominate the market. In fact, as of the end of this article, only Umbro continues to manufacture football kits in England. So, what does this mean for the future of UK football?

In the 1990s, Nike joined the fray. The American giant launched a campaign in the UK with Arsenal to entice fans to buy their football kits. Despite the new rivalry, Umbro managed to retain the England kit contract. In addition, the company lost a few high-profile clubs, including Manchester City. By 2007, Umbro had six Premier League clubs in its stead.

The success of Umbro's football kits in the UK market was attributed to their popularity. In fact, the brand became a part of everyday fashion in the UK. Umbro also began manufacturing off-pitch clothing and became a popular streetwear brand. Streetwear clothing became a hugely popular trend, and consumers began to see Umbro as a symbol of status.

Its philosophy of strong, clean and innovative design

The Umbro family of football clothing has a long and storied association with the sport. From World Cup triumphs to penalties, their football gear has seen it all. The Double Diamond has been worn by some of the game's greatest stars. Their design philosophy puts quality, fit, and purpose at the forefront. From lightweight football shirts to hand-crafted leather football boots, Umbro has set the standard in football apparel.

While a few high-profile clubs have switched to other brands, the Umbro brand has retained its England sponsorship. Manchester City switched to Nike parent company in 2013 when it announced its intention to sell the company. However, the brand continues to grow and its philosophy of strong, clean, and innovative design remains unchanged. The new Umbro Veloicta 5 football shirt is a perfect example of this. Its unique auxetic pattern technology enables it to stretch in all directions. The result is a perfect fit.

Its decline in market share since the mid-2000s

The reason behind the decline in market share of Umbro Boys' football clothing is not entirely clear. In the 90s, the brand dominated the soccer market in the U.S., but the company also dabbled in football boots and developed soccer kits for the next generation of players. That is, until the company changed its focus from manufacturing football kits to licensing them.

In the late 1990s, Nike entered the football kit market by purchasing Umbro for PS285 million. At the time, it was the world's third-largest supplier of branded athletic clothing. But Nike struggled to impose its own manufacturing processes on Umbro and failed to get the most out of their business. In 2012, Nike sold the business to Iconix Brand Group for PS137 million. By 2013, England switched its kit sponsorship to Nike.

But the British public was not so patient. The company launched a new all-white England kit in 2009, introducing the strapline "Tailored in England". The new design made headlines, and became an instant hit, but this time it wasn't enough to reverse the decline in market share. In the meantime, competitors were introducing retro-inspired designs, and many branded products became obsolete.

The fashion trend that dominated football in the UK has returned to the English market. The popularity of terrace-inspired fashion has exploded in the U.S., and a growing number of men are adopting the new look and feel of terrace-style fashion. Meanwhile, the decline in market share for Umbro Boys' football clothing since the mid-2000s has led to an increased interest in sportswear.



Gavin Makel

Managing Director at MANCHESTER CITY WOMEN'S FOOTBALL CLUB LIMITED. Over 10 years of experience of working within a professional football club environment. From project leader to business management both nationally and globally. For the last 5 years I have held the position of Head of Women's Football at Manchester City Football Club where my responsibilities include managing the day to day business of the operation. This includes and is not limited to player recruitment, marketing strategy, finance management and match day operations. This role has lead me to take up a position within the Leadership Team at the club as well as acting as previously as a club representative for the FA Women's Management Committee and the ECA Women's Task Force which I currently sit on.

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