Umbro Boys' Football Fan Shirts
If you love football, you might be interested in getting your hands on some Umbro Boys' Football Fan Shirts. Originally designed for football fans, the shirt's iconic red and white stripes have influenced kit design and indie culture for decades. If you're new to football fan apparel, here are some tips to get you started. This article will explain why fans should buy football kits from Umbro.
Umbro's brand awareness during the 1970s
The football kits produced by Umbro played a key role in the company's brand awareness during the 1970s. In this period, the company collaborated with Manchester United manager Sir Matt Busby to develop 'Choice of Champions' range. This marked the first official partnership between a manufacturer and a professional footballer. During the 1970s, Umbro's shirt designs became more elaborate and individual.
The company began in Wilmslow, England, in 1924 by Harold Humphrey. The company was so successful that it was allowed to put its name on the strip of some teams. By the early 1970s, Umbro had outfitted 85% of British teams. By 1966, the brand was synonymous with football and had become an iconic part of British sport culture. Despite its low brand awareness, Umbro continues to produce quality sportswear.
In the 1970s, Umbro's brand awareness was largely boosted by sponsorship deals. Umbro outfitted England's national team and several famous clubs including Manchester City, Hull City, and West Ham. It also outfitted the Peruvian and Guatemalan National teams. In recent years, Umbro has acquired several companies, including Nike and Iconix Brand Group. In addition to Umbro, it also recently signed deals with Nantes and Everton.
As football's popularity rose in the postwar years, Umbro returned to soccer. Football's popularity had skyrocketed throughout the world, except in the United States. The company began producing kits for the British army and shirts for international teams. In the 1970s, Umbro's brand recognition began to rise again and the brand grew in size. Umbro made kits for the British and Irish Lions, the British & Irish national team, and numerous clubs.
Its influence on indie, dance and football fans
The brand's latest initiative, 'How Deep is Your Love?', aims to explore how football fans relate to their teams. The campaign is centred around Werder Bremen, who have designed a special shirt that they will wear against Erzgebirge this weekend. The shirt is designed by Umbro's Dutch designers, Floor Wesseling and Tom Van der Linden.
New Order are a band that formed in Manchester. Their popularity attracted the attention of football and indie music fans. Their 1990 World Cup performance sung 'World in Motion.' The band's influence on youth culture and outdoor raves was enormous, and their 'World in Motion' t-shirt celebrated the iconic band's music. The track was often sung by England supporters and is now part of the collection.
As a result, Umbro Boys' Football Fan Shirts have also been influencing indie, dance and football fans. In particular, the iconic Ajax away shirt features a geometric pattern composed of white and blue stripes. This looks incredibly ugly, but it works because it's too much. The resurgence of football shirts led by Patta taps into the current thirst for bold patterns and vibrant colours.
The influence of football shirts on other genres is also visible in high-end fashion. Alexander Wang, Gosha Rubchinskiy and Umbro cite football shirts as an inspiration for their designs. Interestingly, many designers in high-end fashion have adapted football fan shirts to become luxury pieces. And as fans, we can only hope that more companies follow their lead!
Its excessive outpouring of creativity
If you're a true football fan, you've likely noticed the overabundance of creativity that can be found in some Umbro Boys' Football Fan Shirts. The home kit, for example, has a kaleidoscope design referencing traditional African fabric. The away kit, meanwhile, is a more simple, white design with blue and green blocks at the base and collar.
Its influence on kit design during the 1990s
The first decade of the 21st century saw the emergence of many new brands and designers. Big manufacturers such as Umbro and Bukta courted leading clubs with exclusive designs and lucrative deals. Lower league clubs were left scrambling for contracts, with smaller companies introducing new designs and templates each season. Errea, a French company that had a long-standing deal with Middlesbrough, also emerged in the 1990s, specialising in bespoke kits for smaller clubs.
Umbro's influence on football kit design during the 1990s is a direct result of this partnership. Blackburn remained associated with Umbro for twelve seasons, wearing Le Coq Sportif's kits on their return to the top flight. During the same period, the company became the sole supplier of kits for QPR and Arsenal. The two companies also collaborated on kits for many other teams, including the resurgent Manchester United and a strong presence in Central America.
The relationship between pop music and football has evolved over the years. The first '90s song by New Order, 'World in Motion', was an example of this. Bernard Sumner wore the iconic blue England shirt in the video, and this song's success ignited the idea that sportswear can be a fashion statement. Since then, the influence of football on the main stage has grown. This has been a blossoming union for decades, and it is evident in the recent launch of the Long Sleeve Drill Top inspired by Liam Gallagher in the 1996 Oasis show.
As lightweight fabrics became available, the football kit design evolved to become more comfortable. Shirts were redesigned in various ways and became generously cut. Some shirts had long sleeves, while others were made of short sleeves. In the 1990s, the designers began using dye sublimation to print intricate designs directly into the fabric. This allowed them to make even the most intricate designs.
Its collaboration with New Order
As fans of New Order will no doubt know, the world's biggest football shirt manufacturer is collaborating with the band on a line of boys' football fan shirts. This new line celebrates the iconic collaborations between the band and the sport, particularly during the early 1990s, when they were synonymous with the sound of indie rock and dance music. One of their most memorable hits, 'World In Motion,' became a classic anthem for England fans during the 1990 World Cup.
The collaboration with New Order traces its roots to the record label Factory Records, which was founded in Manchester in 1974. The label signed New Order and Joy Division and opened the iconic nightclub The Hacienda. These shirts feature the band's "Hearing Protection" logo and split-contrast color scheme, with the name of an imaginary brothel embroidered across the front.
The collaboration between Umbro and New Order is a celebration of the band's Manchester roots and its influence on the early 1990s music scene. There are five new products in this collection, including an Umbro football shirt with the band's iconic jacquard pattern on the chest. Embroidered on the back are the World In Motion globes motif and England '90 woven tape. Each of these items can be bought for PS50.
The Umbro Boys' Football Fan Shirts are inspired by the band's ethos of "shape and function". In order to create an iconic and stylish shirt, Umbro looked to the brand's tailoring heritage for inspiration. Ultimately, the shirt created a simple yet functional design. This process also spawned an innovative capsule collection called the Archive Research Project.